Besides photography, I love the creation and production of ‘consumer’ films.
Which I consider to be a fundamental element of the research process.
Bringing people to life through film provides a deep understanding of their personal and cultural reality.
Going beyond the abstract and distant consumer typologies global brands tend to use.
Presenting him or her as the humans they really are, in the lives they actually live.
In my personal experience, films has proven to be an essential tool within organisations, bringing across insights in very rich yet efficient way.
Below you’ll find a number of consumer films I’ve worked on during my time at thisMemento.
These were created in close collaboration with amazing directors like Fabio de Frel, Rutger van Leeuwen and Bas Verwoerd.